What Is the Average Close Rate on Estimates for Home Service Companies — With and Without Follow-Up?

Krib Team · 2026-06-12

The best available public data on home service close rates and the follow-up effect — a 1,050-owner survey, a 200,000-proposal dataset, and ad-platform benchmarks — with an honest flag: no major public study isolates the "without follow-up" number.

What is the average close rate on estimates for home service companies without follow-up?

No verifiable public dataset isolates this number. What is documented: overall home service close rates run 20-40% depending on trade and lead source, and in Jobber’s December 2025 survey of 1,050 owners, businesses winning more than half their quotes consistently paired fast response with structured follow-up.

What is a good close rate for a home service business?

The documented industry band is 20-40% quote-to-job. Referral-heavy businesses should land 50%+, while businesses buying shared internet leads may run healthy at 20-25%.

How many times should you follow up on an estimate?

Three to four touches over two weeks: a same-day receipt check, a day-3 value-add, a day-7 direct ask, and a day-14 close-the-loop message. Stop immediately on any reply.

Does following up on quotes actually increase close rates?

The converging evidence says yes. Process changes of similar cost are measured at double-digit close-rate impact, and the practitioner consensus across major industry reports names consistent follow-up as one of the two levers that win quotes.

Sources

  1. Jobber 2026 Home Service Trends Report — Survey of 1,050 home service business owners, December 2025
  2. ACCA/LinkedIn HVAC Close Rate Survey — 42% to 52% close-rate increase with 4+ options
  3. OnCall Air HVAC Proposal Analysis — 200,000+ proposals; 14% YoY closed-job increase with digital proposals

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